Q&A with Dan Lyons, on which metrics actually matter to writers
The upheaval of the media industry has been accompanied by well-publicized worries that measuring writers’ performance using data will lead to creative decline. Some publications make a point of shielding their writers from this data, while others compensate on various metric benchmarks. This debate has been largely among editor ranks, so we wanted to hear directly from writers about how they feel when they see data on their article performance.
At Parse.ly we interact with a wide range of people within publishing organizations, from analysts and editors to product managers and writers. In our Q&A posts, we’ll share insider’s thoughts about how data and analytics applies to the editorial world by going straight to the source.
Parse.ly, April 18, 2014