5 mistakes publishers make with their data
What do most people think of when they think of analytics? Metrics and measurement, mostly. Is this wrong? No. Analytics starts with data that can be counted, sorted and arranged into recognizable patterns.
But limiting analytics to just metrics and measurement limits what you can do; the power in analytics is in the translation from metrics to action. It’s the difference between knowing you have one million readers and having one million readers interact with you — in a way you strategized for.
Sachin Kamdar, September 18, 2014