Why I’m Excited About The New Republic Fund Investing in Parse.ly

As the CEO of a software technology start-up, there are a few big names out there that you look up to as people who have “made it.” The founders and co-founders of the companies that once started out, as you did, but today are household names: Facebook, Google, Apple.

When you’re starting out, you imagine one of those people taking an interest in your company, noticing the hard work and sweat equity you put in as a founder.

So I couldn’t help but feel excited when we announced that The New Republic Fund had chosen Parse.ly as its first investment. The Fund is an investment vehicle that backs early-stage technology companies, predominantly in the digital media space. It has two main goals: the first is to invest in companies that can strategically accelerate The New Republic’s core business; the second is to spur innovation in digital media.


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Sachin Kamdar, March 5, 2015

How to Find a Journalism Job (That’s Not in a Newsroom)

One of the overriding issues affecting the current writers’ market is the need for traditional newsrooms and media organizations to produce a profit. These organizations are now employing writers — many of whom come from a journalism background — to produce and execute non-editorial content in the form of branded posts and digital packages.

Journalists seeking jobs today may find more hits for “Content Producer,” “Digital Project Manager,” and “Social Media Strategist” than “Investigative Reporter” or “Associate Editor.” As mastheads come to reflect these monikers en masse, the qualifications once looked for in journalism positions will now be required of copywriters and marketers. Our #adviceforyoungjournalists? Expect to enter an industry that has a split focus between strategically crafted copywriting and hard hitting news briefs.


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Lauren Cannon, February 13, 2015

Navigating the World of Branded Content as a Journalist

Ed Note: Lauren Cannon is our newest contributing author to the Parse.ly blog. As a freelancer, Lauren has been navigating the world of branded content for the past few years. We asked her to introduce herself by sharing some thoughts about her experience before she starts writing for the blog, as it is, technically, branded content. 

Maintaining journalistic integrity in the current media climate has been a challenging experience in recent years for myself and other writers. Lauren Cannon I was once a newly minted liberal arts graduate seeking her first gig in a bustling newsroom. That was in 2005 when fellow classmates were faithfully utilizing JournalismJobs.com and internships as surefire portals into post grad careers. Several years later, I became a full-time freelance writer out of necessity in the wake of the economic crash. Several of my friends in the industry, many of whom toiled for years at outlets with international name recognition, found themselves laid off and seeking work via private industry writing, even sourcing gigs via Craigslist.


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Lauren Cannon, February 10, 2015

Mage: The Magical Time Series Backend Behind Parse.ly Analytics

Building a time series engine is hard. Beyond the typical database management problems of data distribution, fault tolerance, and read/write scaling, you have the additional reporting challenge — how do you make it simple to query?

This article goes into depth on Mage, the backend that powers Parse.ly’s new analytics dashboard.

Why did we need Mage?

In the case of Parse.ly, we had unique challenges that stemmed from the fact that we worked for the largest media companies on the web. So, when we rethought our backend architecture in 2014, we had some tough technical requirements for that new architecture.


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Andrew Montalenti, February 5, 2015

Making the Dashboard: UI/UX Decisions for Turning Audience Data into Insights

Ed Note: Last week, Parse.ly announced our latest product release, which included the rollout of a brand new dashboard. For those who like to know what goes on “behind the scenes” at a software company, we asked one of our UI/UX engineers, Toms Baugis, to talk about the decision making process. Besides being an prolific Python programmer, Toms also writes. Check out his work: http://milkisprotein.tumblr.com/

It has been a little over a year since we first started talking about how to make room for all the new data that our backend team had started working on—where to find place for GEL (Growth Engagement Loyalty) metrics and where the mobile/tablet/desktop split would fit and so on, and we knew that it would only be the beginning.


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Toms Bauģis, February 4, 2015

The Big Picture: A Whole New Way to Understand Digital Media Audiences

When we launched Parse.ly Analytics in 2012 we were confident that a web analytics platform built from the ground up for content was key to the success of digital publishers.

Realtime-newsroom-analytics

Our original real-time screen

The need for data and analytics beat even our expectations handily. Since then, we’ve worked with some of the best and most innovative publishers on the web, like the team at Condé Nast, FoxNews.com, The New York Post, Business Insider, The Telegraph, Upworthy and hundreds of others. We’ve also seen the entire industry shift.


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Sachin Kamdar, January 29, 2015

#wjchat: Newsroom analytics in 2015

Journalists are known for their love of Twitter. A quick show of hands at the ONA conference in Chicago this year showed that journalists use Twitter at much higher rates than that of the general population. And they love other journalists on Twitter: a recent study found that “journalists were more likely to interact through retweets and @mentions with other journalists than with public officials or other citizens.”

Whether it’s a cause or a symptom of this love fest, Twitter has some great resources for journalists, including a weekly meet-up hosted by #wjchat. Each Wednesday at 5 pm ET, 8 pm PT, journalists from around the globe gather to tweet about a relevant topic. Past chat themes (there have been 254) include everything from journalism education, diversity in the newsroom, working for non-profit news, and more.


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Clare Ondrey, January 16, 2015

Digital media in 2014: The Acceptance of Data as Friend Not Foe of Publishing

Something was in the air in 2014.

New York Times Innovation Report Cover

Big news in 2014.

Maybe it was the New York Time’s Innovation Report. Or maybe it was BuzzFeed’s ability to raise $50 Million. Whatever it was, this year saw digital publishers no longer ignoring their audience data.

Data stopped being scary: a representation of all that was wrong with news, journalism and writing on the internet because it seemed foreign and unavailable to the people creating those stories. Instead, editorial teams and newsrooms started to see data as an ally, a way to harness the collective power of information already provided by readers and interpreted to benefit media companies, benefitting their editorial teams and their bottom lines.


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Parse.ly, January 12, 2015

Predicting a Successful 2015

new-years-resolutionThis past week the media pundits offered their reviews of 2014 and predictions for 2015. Some are uplifting, like Mathew Ingram’s “The Year in Media: 12 Reasons Why We Should be Optimistic” on GigaOm. Some are less so, like The Awl’s John Herrman’s “Some 2015 Predictions,” which includes such inspirational phrases as:

Proud spammers and uncanny cynics and weird internet plagiarists and liars will be given a lot of money.

Oh good, 2015 looks like fun.

Instead of sitting back and waiting to see where the Vice and Gawker chips fall this year, we’re taking on the task of making this year the best year yet in digital media. Parse.ly is committing to #NewsYearResolution for 2015 (see what we did there?).


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Parse.ly, January 6, 2015

Facebook and Publishers: A fix for direct traffic from Facebook’s mobile app

Yesterday, Facebook announced a number of new tools for publishers, as part of their on-going relationship to encourage a high volume of quality content that will keep us scrolling through our newsfeeds.

At the bottom was a short mention:

We also recently fixed a bug that caused many third-party analytics tools to undercount the percentage of their organic traffic from Facebook. In the past, referrer data was missing from some of our outbound mobile clicks. This issue has been resolved for iOS, with a fix for Android coming soon. Publishers may see an increase in iOS mobile traffic from Facebook and a decrease in undefined sources or direct traffic.


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Parse.ly, December 11, 2014