As digital media business transforms, better insights are more critical than ever
One thing we can say about the media business: it doesn’t move slowly. We don’t need to do a full recap (there are plenty of sites and newsletters for that), but in the past six months we’ve seen exciting news sites come into being, and we’ve seen great ideas sadly burn out. The numbers say there’s lots of new digital hires, but they still don’t scratch the surface of the overall losses taken in the past few years.
In summary? The media industry is certainly a fast-changing and often confusing place to be. Figuring out how to both provide great journalism and make a profit to pay your hard-working staff eludes even the brightest minds. The need for better answers and analytics platforms has meant that we spend a lot of time helping our customers navigate through this confusing ecosystem. We’ve come up for air for a minute to share some of our biggest take-aways, and how we’re using them to grow Parse.ly.
Parse.ly, April 16, 2014