The Big Picture: A Whole New Way to Understand Digital Media Audiences
When we launched Parse.ly Analytics in 2012 we were confident that a web analytics platform built from the ground up for content was key to the success of digital publishers.
The need for data and analytics beat even our expectations handily. Since then, we’ve worked with some of the best and most innovative publishers on the web, like the team at Condé Nast, FoxNews.com, The New York Post, Business Insider, The Telegraph, Upworthy and hundreds of others. We’ve also seen the entire industry shift.
Sachin Kamdar, January 29, 2015