Engaged Journalism: Lessons From Professor Jake Batsell
Jake Batsell’s research as a professor has always leaned toward the nuts and bolts of journalism; while other professors taught me the history and concepts of the field, Batsell took me and my fellow students to the courthouse to learn how to request information from municipalities. He’s applied this practical approach to the modern, digital-first media environment in his first book: Engaged Journalism: Connecting with Digitally Empowered News Audiences.
The book is an odyssey into the still-uncharted frontier of audience development, highlighting engagement experiments conducted by large and niche websites alike. Batsell covers the importance of face-to-face engagement through events and panels, mining small underserved online communities, using interactives to drive traffic in addition to serving journalistic obligations, and using data to trace journalism back to business objectives.
Jeff Andrews, April 20, 2015