Dear colleagues: What an editorial on Scotland can teach us about journalism

gam-squareAs media companies continue to transition toward digital operations, one of our goals at Parse.ly is to help them by sharing best practices. One way we do that is through resources, like our white paper “Why Being Reader-First Matters: An Editor’s Guide to Digital Media.” However, we believe it’s always best to hear it directly from the people in the field: our clients. Today’s post originally appeared in the Globe and Mail, by Tony Keller the Editorial Page Editor of The Globe and Mail, and is reposted here with permission.


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Parse.ly, October 20, 2014

4 Ways to Improve Search Traffic (That Your Readers Will Love!)

As an editor or writer, you can no longer separate yourself from reader discovery. When you hit “publish,” the journey is just beginning; your story enters the noisy, crowded and demanding online world. It’s your baby; give it its best shot to perform.

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To help your current and future content flourish, you must understand how your audience uses search, social and other resources to find articles they want to read. Combining the basics of search technology with audience insights will help you reach the right people.


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Parse.ly, October 14, 2014

Breaking All the Rules: Why Being Reader-First in Digital Publishing is a Game Changer for Editors and Reporters

For years, journalists, writers, and editors have lived by a certain set of rules. When all of their work was published in print form in a newspaper, magazine, guide or book, these rules made sense. But those rules have shifted over the last five to ten years and now editors, reporters and writers need to know the new rules for success in the digital publishing industry.

The old rules focused on: how to create, inform, judge sources, and then publish. Learning how to write basically meant the writer’s job was done after their article was submitted to the editor. Although no one will ever know your writing better than you, reporting as we know it today is now more than just writing and publishing. It’s a cycle that has shifted and expanded to include the reader as part of the process. Continue reading


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Parse.ly, October 7, 2014

5 mistakes publishers make with their data

What do most people think of when they think of analytics? Metrics and measurement, mostly. Is this wrong? No. Analytics starts with data that can be counted, sorted and arranged into recognizable patterns.

But limiting analytics to just metrics and measurement limits what you can do; the power in analytics is in the translation from metrics to action. It’s the difference between knowing you have one million readers and having one million readers interact with you — in a way you strategized for.


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Sachin Kamdar, September 18, 2014

Parse.ly Introspective: We’re not a “Content Analytics” company

For years Parse.ly has been working on building a beautiful and smart dashboard UI, an analytics backend that supports billions of monthly data points, and an easy to use API. All of this was based on a website’s content.

This is the way our team thought about our product:

Thanks to this tech perspective, we’ve referred to what we do as “content analytics.” Without the content of posts, stories or articles created by publishing websites, there would be no readers, no sharing, no engagement – and we wouldn’t have anything to analyze.


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Clare Ondrey, September 2, 2014

10 ways you can use data like Mashable, Upworthy, BuzzFeed and College Humor

Everyone wants to know the secret to attracting and keeping audiences on their site. BuzzFeed, CollegeHumor, Upworthy and Mashable have gotten a lot of attention for their fast growth, millennial audiences and innovative approach to integrating analytics into their operations.

For these sites, collecting and accessing data is just the beginning; the real power comes from how they each apply it to grow their audiences and to help their organizations’ overall strategies. Continue reading

Parse.ly, August 21, 2014

Speaking Different Languages: Separating Ad Measurement vs Audience Insights in the Attention Debate

This essay is a reposted response from Parse.ly’s CEO, Sachin Kamdar as part of a debate on Attention Minutes over at The Media Impact Project.

mediaimpactprojectA frank conversation on the value of attention minutes/engaged time is long-overdue.  Richard Tofel kicked it off by questioning “the panacea some have suggested that [engaged time] might be.” And rightly so — spending months and years dedicated to chasing anything without questioning its value won’t end well for anyone.

In responses from Jonathan Stray, Daniel Mintz, Tony Haile and Anthony Hitchings, they all agree on something: that attention or engaged time should not be the only metric publishers use to evaluate content.


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Sachin Kamdar, August 11, 2014

Learning from your audience: What your readers are already telling you

Often, when presented with an analytics platform people focus on metrics. What are the numbers telling us? How many people are reading my post right now?

Last month, at the News:Rewired conference, hosted by Journalism.co.uk, we asked 40 journalists, editors, social media editors and audience development to not think about numbers, but to think about their audiences.

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Clare Ondrey, August 6, 2014

How to work smarter, not harder, with evergreen reporting

Today we’re announcing three new features in Parse.ly that help our clients access and identify insights about their audiences clearly and quickly, which allows them to make better decisions, faster. We now offer Evergreen Reports for identifying evergreen content, Multi-Author tracking for posts with more than one author, and an Audience Overview report (in beta) for understanding what encourages engaged, loyal readers.

To understand what each of these features means for our customers, we’ll be focusing on each in a blog post over the next few weeks. Read more on our Evergreen Report here.  Continue reading


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Parse.ly, July 23, 2014

The Top Five Things Digital Publishers Need to Know About Audience Loyalty

Wondering what you need to know when it comes to thinking about your strategy for growing loyal audiences? Here’s a crash course from Parse.ly’s CEO Sachin Kamdar.

1.) Loyal readership comes from building strong relationship between you and your reader.

Audiences don’t become loyal readers just because your headlines are crisp and your UI is well-designed. Those things play a role, but it’s part of a bigger picture. Casual or one-time readers turn into loyal readers through an individual relationship that you build by providing them with unique value.


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Sachin Kamdar, July 18, 2014