The Ultimate Referral Guide to Your Audience
Though we hear about pageviews going up at many of the large online publishers, digital media companies still struggle to see a correlating increase in revenue. What’s the disconnect? Methods to increase almost any metric, including pageviews and visitors, don’t always focus on long-term benefits to the people that matter most when it comes to generating revenue: the audience.
Think of metrics like the Force. Sure, they have a dark-side: user-unfriendly slideshows to increase clicks, or enlarged images for more scrolling and time engaged.
Parse.ly, November 17, 2014