Facebook and Publishers: A fix for direct traffic from Facebook’s mobile app
Yesterday, Facebook announced a number of new tools for publishers, as part of their on-going relationship to encourage a high volume of quality content that will keep us scrolling through our newsfeeds.
At the bottom was a short mention:
We also recently fixed a bug that caused many third-party analytics tools to undercount the percentage of their organic traffic from Facebook. In the past, referrer data was missing from some of our outbound mobile clicks. This issue has been resolved for iOS, with a fix for Android coming soon. Publishers may see an increase in iOS mobile traffic from Facebook and a decrease in undefined sources or direct traffic.
Parse.ly, December 11, 2014