Parse.ly Introspective: We’re not a “Content Analytics” company
For years Parse.ly has been working on building a beautiful and smart dashboard UI, an analytics backend that supports billions of monthly data points, and an easy to use API. All of this was based on a website’s content.
This is the way our team thought about our product:
Thanks to this tech perspective, we’ve referred to what we do as “content analytics.” Without the content of posts, stories or articles created by publishing websites, there would be no readers, no sharing, no engagement – and we wouldn’t have anything to analyze.
Clare Ondrey, September 2, 2014