The Next Web reports that BBC demoed their “Perceptive Media” project earlier this week. “Perceptive Media,” the product of BBC’s R&D department, is an adaptable media platform. Based on extractable information like geolocation, weather, and even kinetic sensors, the viewing system customizes the content—audio, visual, thematic, etc.—that the user encounters. For example, frequent viewers of a program might see bonus features instead of introductory material that plays for newbies. Or, if you’re responding negatively to a program, the content might automatically adjust to meet your preferences better. Currently, “Perceptive Media” is audio only—and I believe that the API works best for UK users. The content of a particular story changes depending on a user’s location in the UK. Although “Perceptive Media” is still in development, it could alter our base expectations for media consumption. In the coming years, we could expect a gently—or dramatically—personalized viewing experience for television and e-books.