VentureBeat reports from Comic-Con that Madefire, an iPad app, has started publishing ”motion books.” Madefire’s motion books use the iPad’s gyroscope, accelerometer, and touch screen to create interactive motion. Rotating or tilting the device causes images to move; panels, word balloons, captions, and illustrations “unfold”; authors or illustrators can introduce sounds, too.
Now this is digital publishing innovation: using the capabilities of the hardware to develop entirely new forms of media. The motion book is neither comic book nor animation; it’s a different medium altogether. Here’s hoping that magazine, newspaper, and book publishers start innovating, if not in similar directions, then in similarly radical ways.
The demo reel is stunning.