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“Parse.ly, a New York-based tech start-up that analyzes Internet traffic data for publishers like Atlantic Media and Mashable, found that over two days in July, a little more than half of traffic referrals came through Google, and about 14.3% through Facebook. Yahoo accounted for 6% and Twitter for 4.23%. Reddit was the ninth biggest driver of traffic with 1.7% and Digg accounted for just 0.35%, ranking it 17th after sites like AOL, Pinterest and Yahoo Ads.”

How are readers discovering content? Not through Digg, according to our research. Joseph Walker of the Wall Street Journal asks, “after Digg, what’s next for news aggregation?”