Parse.ly (http://parsely.com), the intelligent personalization and optimization engine for content providers, raised $800,000 from Blumberg Capital, ff Asset Management, Scott Becker (formely co-founder and CTO of Invite Media), Don Hutchison (formerly principal at Netcom, Work.com), Jeffrey Greenblatt (senior principal at Ankyra Capital) and Jon Axelrod (formerly founder/CEO at MusicGremlin). The investment will be used by Parse.ly to increase its sales efforts, hire key staff, develop partnerships and ultimately build new ways in which news and blog content can be distributed and targeted. Already, millions of users across the web are utilizing Parse.ly technology to connect with content they love.
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