• data Parse.ly processed in 2016

      A Note from the CEO: Parse.ly’s Growth in 2016

      Analytics That Matter

    • keyboard and mouse

      Should Publishers Be More Focused on Conversions?

      Analytics That Matter

    • reading the newspaper

      The Metrics That Should Matter vs. the Metrics That Actually Matter to Publishers

      Analytics That Matter

    • logo for The Drum

      How Audience Analytics Informs The Drum’s Content Strategy

      Analytics That Matter

    • cyclists racing

      Content Analytics Proficiency: Another Way Brands are Imitating Publishers

      Analytics That Matter

    • Authority Report 12

      Checking Your Assumptions: Data Behind Post Types

      Analytics That Matter

    • “Role of Journalism” Overtakes Monetization as the Media Industry’s Priority in 2017

      Analytics That Matter

    • referrer dashboard thumbnail

      Where Is Your Site Traffic Coming From?

      Analytics That Matter

    • Define the Jargon: Audience Engagement

      Analytics That Matter

    • American flag against cloudy sky

      What Data Tells Us About the 2016 Presidential Election

      Analytics That Matter

    • How Mashable’s Data Scientists Spend Time Analyzing Data, Not Accessing It

      Analytics That Matter

    • Ars Technica dashboard

      How Ars Technica Leverages Data Analytics

      Analytics That Matter